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Review and summary of the 2025 MIDO eyewear show
25-02-15 20:38:36 By Bestsea eyewear
From February 8 to 10, 2025, the 52nd Milan Optical Fair was successfully held from February 8 to 10. More than 1,200 exhibitors from more than 50 countries, 5 pavilions and 8 exhibition areas met with 22,000 visitors from more than 50 countries, including China, the United States, France, Spain, Germany, the United Kingdom, Portugal, Greece, the Netherlands, Switzerland, Israel, Brazil, India, Tunisia, Iran, South Africa and the United Arab Emirates. Italy is located in the heart of Europe and is one of the main bridges for Chinese products to enter Europe and other countries in the world. It provides a high-quality platform for Chinese production enterprises or import and export companies to enter the international market.
The BESTSEA team participated in a significant eyewear exhibition. We are participating in this exhibition as a glasses manufacturer，through this exhibition, we have achieved many results and accumulated valuable experience for the next exhibition. The following is a summary report of the work of this exhibition.
First, let's review BESTSEA's preparations for this exhibition.
Before participating in the exhibition, we made sufficient preparations.
First, our business, development, and production teams conducted in-depth communication and consultation to determine the goal and positioning of the exhibition, which is to provide high-quality designs and products for mid-to-high-end eyewear brand customers, and provide high-quality services. The following pictures show several of them. BESTSEA's official website also provides more than 200 new eyewear design pictures, which can be referred to on the website https://www.bestseaeyewear.com/eyeweardesign/bestseadesign.html. After the drawings are designed, our sample production team will make the samples and make and inspect the samples according to the standards of mass production.
Then, we organized internal professional training to improve the professional quality and skills of team members. Each product represents our different craftsmanship. This time we mainly display the following series:1. Diamond knife bevel series. The smooth surface is like a mirror; the clear dividing line comes from our professional technology, craftsman spirit and advanced machine.
2. Gold rivet for acetate glasses series. This is one of our most advantageous processes. Products using this process look more upscale and provide consumers with more color choices, which helps our customers grow their brands.
3. Inflatable acetate glasses series. At the last Mi Exhibition, we exhibited several inflatable acetate glasses, which were recognized by many customers. Some customers thought it was an innovative process. In the past, only injection molded glasses could achieve this effect, but we use acetate. It looks brighter and more upscale. For this exhibition, we have prepared a different inflatable acetate sunglasses process.
4. Carbon fiber glasses series. Few eyewear factories can produce high-quality carbon fiber glasses products. I believe that after you have seen our carbon fiber products and the carbon fiber and acetate combination series, you will have more confidence in our carbon fiber technology.
5. Stereoscopic titanium glasses series. The traditional titanium glasses frame process is to use a winding machine to make the titanium wire into the shape of the frame, and then use the welding process to connect the middle beam and the head together. The stereoscopic titanium glasses frame adopts an integrated pressing process, and then uses a diamond knife to cut the bevel.
In addition, we also conducted market research to understand the needs and preferences of target customers in order to better showcase our products and services. At the same time, for some target customers, we made advance appointments and arranged the meeting time with the guests in advance, so as to provide the best service to every guest who came to our exhibition.
Booth design and construction.
In view of the theme of this exhibition and the characteristics of our products, we designed and built the booth. The booth design aims to attract the attention of target customers and highlight our brand image and core products. We used bright color matching and eye-catching display layout to attract more visitors. There is a display cabinet on each side of the booth, which will display our glasses with craftsmanship characteristics. There is an external display area and a conference room inside.
Product display and promotion.
During the exhibition, we fully demonstrated the characteristics and advantages of our products. By displaying samples, product demonstrations and on-site experience, we attracted the attention and interest of many visitors.
A beautiful customer from Brazil tried on many of our glasses and said that she liked them very much and felt that they were tailor-made for her.
A customer from Europe ordered our horn sunglasses in 2024 and received very good feedback from the market, saying that our buffalo horn glasses have very good polishing and detail processing. Soon there will be new orders and new horn glasses designs are being made.
Some customers from the United States and Europe are negotiating with us. During the exhibition, we received more than 100 eyewear brands and had pleasant negotiations. Five customers reached a clear cooperation intention on the spot. Some customers also selected some samples at the exhibition and asked us to send them for further evaluation after the exhibition.
During the three-day exhibition, the BESTSEA team gained a lot and let more customers know us. Look, the beauties of the BESTSEA team are all smiling, full of joy after the harvest.
After the exhibition, the beautiful ladies of the BESTSEA team also went to Venice, a famous tourist destination in Italy, to experience the water style of Venice by boat, and visited St. Mark's Square, the Bridge of Sighs, the scenery on both sides of the Grand Canal, and Burano Island to experience the local life.
Establish connections with customers
The exhibition is a great opportunity to establish connections with potential customers. We understand their needs and feedback through dialogue and interaction with customers who visit the exhibition. We actively communicate and exchange with potential customers, introduce our products and services, and establish a basic relationship of mutual trust and cooperation. We also provide business cards and promotional materials so that customers can keep in touch with us and get more information at any time.
The following is our product brochure, which has a relatively comprehensive display of our factory's scale, equipment, production capacity, process capabilities, and some product catalogs. You can read it at any time on the show. If you need it now, you can also contact us.
Competitor Analysis
By participating in the exhibition, we also learned about the situation of competitors and market dynamics. We carefully observed the booths and products of other exhibitors and learned about their product features and market positioning. This information has important guiding significance for our product positioning and market strategy.
Summary and Reflection
After the MIDO eyewear show, we organized a summary meeting to summarize and reflect on our work. We evaluated the achievements and problems during the exhibition and proposed improvement measures. We reflected on our shortcomings and mistakes and made the next development plan. These summaries and reflections will provide valuable experience and lessons for our future work. At the next exhibition, we will provide you with more diverse and process-specific products. I hope we can get to know each other better through this exhibition. I believe this is the beginning of a good cooperative relationship. And look forward to establishing a win-win and growing cooperation model.
Thanks to the BESTSEA team for their good job, and thank you to every new and old customer who came to visit our exhibition. Thank you, your participation will make our future more exciting. Looking forward to our cooperation and looking forward to seeing you at the next exhibition.
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